Green

Greenwashing is a concept that was first coined by Terra Choice Environmental Marketing in December 2007 in a report that outlined the six sins of greenwashing. These six sins are the sin of the hidden trade-off, sin of no proof, the sin of vagueness, the sin of irrelevance, the sin of lesser of two evils, and the sin of fibbing. First, greenwashing is the act of intentionally misleading customers on the environmental practices of a company or the environmental benefits of a product or service. Greenwashing is further expounded according to the six sins which are explained shortly.